What a crazy name for a company! But the owner, Kevin Brown (and his friend, Keith Kober) are slightly nutz, as they are IronMen, and have made a commitment to participate in SIX IronMan triathelete competitions in one year. So far, the two men have completed two this fall, November, actually, 3 weeks apart, in Tempe Arizona and Panama City, Florida. Ironmen raise money for charities in order to compete, and Kevin Brown, for the fall events, raised $5300 for ARC (Addiction Referral Center) in Marlboro, MA, $13,000 for Right Turn, in Arlington, MA, and $5800 for Jane Lane’s Kids in Sand Diego, CA. As Kevin says, At the end of the day, it’s all about helping our fellow human beings.
So, what does this have to do with a company called Life is Nutz? Brown and a small group of supporters have started a for-profit business for charity, with plans to donate proceeds to organizations, including ARC. The name, What R U Nutz? (aka WRUN) was coined by Bill Beers, the company's CEO. The group will be selling T-shirts, water bottles and other apparel at Ironman races, and its Web site, www.lifeisnutz.com, and are at the Natick Collections outside the Friendly’s from now thru the 15th of February.
Life is, after all, about helping our fellow man.
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